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19 April 2017

Why first impressions are important for your business

by James Parton - 2 Comments
Why first impressions are important for your business

Why are first impressions important for your business? There are actually several reasons as to why you should make your first impression count when starting your own business.

Professionalism is expected of you. The business field is a professional setting, which means customers expect business owners to conduct themselves professionally. Even if you are not working in a large company and managing office work, you don’t want to give your customers the “casual vibe”. This leads to them getting the impression that you could not be bothered to present yourself properly, which could reflect the quality of your products or services. The impression you should aim to give your customers is one that shows your dedication to giving them the utmost satisfaction.

Customers are more taken with charismatic personalities. Businesses require a certain level of charisma in order to charm customers and make the products and services more appealing. In fact, many business personalities have mastered the art of charisma and are able to talk their way into negotiations and sales. If you come off as introverted or close off to your customer, there is a much less chance that you would be able to convince or persuade them to buy your product or service. Be sure to find that charismatic spark within you when you start your business, and let your customers feel it. This is extremely important for the image of your business. You would be able to make more connections.

Creating and maintaining a network of connections is crucial in any business setting. By giving a good first impression to any customer, you may find that one of those customers will refer you to a potential business partner, resource, or even bigger customer. When you start your own business, building up your image will simultaneously build up your network of connections. This is important for any chances for your business to branch out and perhaps even establish franchises.

You can develop long-term relationships. Giving good first impressions will develop a sense of “brand loyalty” among your customers. Your customers will feel assured that the quality of your business is guaranteed, and if ever any problems were to arise, customer service is available. This is important because it will draw your customers back to your business constantly. This long-term relationship could provide you and your business direct feedback on how to improve along with suggestions and recommendations.

James Parton

James Parton

Born and raised in Portland, James is a gentlemen with diverse interests from the great outdoors, to design, and design. He's a freelance journalist and editor-at-large here at Jaribo.

54 posts


  1. Melanie Dela Rosa says:

    On the other end of the spectrum. Some people are just really hard to please and are unreasonable.

  2. Adrian Black says:

    This is very true. As a manager I’ve had to deal with lots of angry customers because an employee flubbed their first impression.

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