When running a business, you must have professional correspondence to force prospects and clients to take you seriously.
Your business cards and stationary should be unique enough to serve as a calling card for your business. However, there are certain rules and guidelines that apply to all business cards and stationary design.
1. Don’t overcrowd.
An overcrowded business card looks unprofessional, and can overwhelm the reader.
2. Include necessary information
Be sure to include your:
- Business name
- Your name
- Business motto
- All contact information (including social media accounts)
3. Don’t get too fancy.
It is always better to be clear than clever. Your business cards and stationary are advertisements for your business, and nothing hurts a marketing strategy more than audience confusion.
Include your business identity
Your stationary and business cards need to carry your business identity, branding, and personality.
This means you want to give your clients or prospects the feel of your business. Just from your business cards or stationary, you need your recipient to understand that your business is:
To do so, you need to make sure that the color scheme reflects the personality of your business.
If you want your business to seem reliable, use only black and white. But, if you’re aiming for a futuristic feel, use silver.
Apply the same thinking to choosing your font, the texture, whether to use pictures, and the design layout. Every facet of your business should be indicative of your business personality.
Now, you just need to know where to go to create and print your business cards and stationary.
Visit Vistaprint to design and print up to 250 business cards for free. The free design templates are more limited than the templates for sale, but regardless, they offer a good selection. Vistaprint also has a section on stationary and business letterhead. You can create your own design or work from a template.
Stationary is more readily available for free use than business cards because it’s easy to print and sent online more frequently. You can print stationary using Free Printable Stationary. Or, if you prefer to send online stationary, you can use a website such as Blue Mountain.
Or, if you don’t feel qualified to design your material, it’s completely affordable to hire a graphic designer to do it instead. Select from highly rated designers at Fiverr to create business cards or stationary designs for just five dollars. If you want your business to seem professional, use well-designed business cards and stationary.
Starting from scratch, using a template, or hiring a designer really doesn’t matter. Just be sure to start using them.