The future of active wear is clothing that brings you smart wear app. It can check heart variability and rate, breathing recovery and depth, intensity of movement, stress levels and energy output, calories burned and steps taken. These will not be your average fitness trackers. This is the future of active wear. It’s a well designed combination of fitness, technology and style that will touch many parts of your lives. This is wearable technology, clothing that comes in-built with sensors that read your vitals and report them. Ralph Lauren’s PoloTech $295 shirt is a start. So is the bio-metric Hexoskin’s tank top worn by professional teams and Olympians.
Not stopping here, active wear goes further, promises to upgrade your workout by toning your workout and boosting your calorie burn. Your workout time goes down from 30 to 20 minutes with the Physiclo active wear. The machine washable Athos’ $298 long-sleeved shirt draws sweat out (wicking), snugly fits you and relays live exercise data via Bluetooth.
If you are crazy about your health, your interest must be piqued. When you think about the possibilities, it’s astounding what technology can do with real data. Think of the future. With loads of data collected and available at your fingertips, you can compare your performance against a real-time mountain climber or athlete and set real goals. You can aspire to beat a world record, if you have it in you.
You can avoid fatigue and soreness by studying your data from the past and avoiding the common pitfalls. You can set fitness goals starting from simply losing weight to endurance building to high intensity workouts and track them every day. The possibilities are endless. You can start small with a short cycling jig and end big with maybe, a decathlon.
According to the market research company NPD Group, smart athletic apparel is a $35 billion dollar market that grew eight percent from the previous year, making it 17% of the total U.S. clothing market. Big brands like Nike with their new winter gear that cools down the body based on its moisture levels are already embracing technology.
Technology alone, à la fitness tracker is a fad that people buy, but stop using at the first sign of discomfort. Active wear that combines technology, fitness and style will fill the gap in the market. NPD estimates that activity trackers are being bought more and more in the past four years, will, in 2016, peak to around 32 million. This heralds a new wave of active wear like sending fitness data from the legs. The idea of wearing sensors will reach mass market very fast with big brands jumping into the fray.